Showcasing Lexus’ vision for a compact SUV of the future, the UX Concept made its world debut at the 2016 Paris Motor Show. Designed by ED2, Lexus' design center in the South of France, the UX Concept represents a new step in the company's design journey and a redefinition of the driving experience.
“The biggest challenge for any designer is always to create something new and original, yet with relevance to both the customer and the brand. Overall, this is a product which gives another hint of the potential for Lexus' design approach to satisfy those criteria. The expression of a progressive, strong yet artistic, and premium product which further enhances Lexus’ unique and challenging brand position.” - Simon Humphries, President of ED2
A powerful reinterpretation of the Lexus design signatures, the UX Concept reflects the brand’s determination that each of its models should have a unique, standalone character with a strong concept behind it; represented here by the powerful, “inside-out” design concept and deconstructed interior styling. This bold design embodies imaginative, forward-thinking technologies to provide occupants with a fully immersive experience. This sensation is generated through cockpit ergonomics which flow from the driver's body, and innovative three-dimensional HMI technology.
The vehicle also features a first design execution of a breakthrough seat technology, the Kinetic Seat Concept, designed by Lexus in response to a re-evaluation of the principles of car seat occupancy.
The entry luxury SUV segment is the fastest-growing luxury segment in the U.S. Thanks to two groups—young customers upgrading in the quest for distinctive styling, a versatile interior, and an engaging driving experience, and premium customers looking for an impressive, high-function interior in a vehicle sized for urban living. The UX Concept highlights Lexus' intention to attract an ever-wider group of new, younger, ever-connected urban customers (“Urbanites”) to the brand for the first time.