Jaguar

Tracing the Origins of Jaguar Cars

The original Jaguar cars were actually developed in another company that was also based in England. William Lyons founded the Swallow Sidecar Company in the year 1922 in Blackpool, England. Before the company focused on automobile development and production, it specialized in making motorcycle sidecars in its namesake. The company changed its name to SS Cars Ltd and transferred its base to Coventry, England. In 1933, the company finally decided to prioritize automobile production and development. In 1935, the SS Jaguar 100 was released as the first model to carry the Jaguar name.

In order to avoid association with the Nazis after the Second World War, SS Cars Ltd changed its company name to Jaguar. Post-war England proved to be a good market for Jaguar cars and 2 luxury cars proved to be quite profitable for the company. The Mark V was a luxury sedan released to the market in 1948. Meanwhile, the XK 120 was a sports car that helped bolster the company’s reputation as a maker of luxury sports vehicles so soon after the war.

Jaguar car models

The export of Jaguar cars to the United States of America began in the 1950’s. The Mark VII Saloon was the first model crafted specifically to cater to the American consumers. The Mark VIII and the Mark IX were soon added in the roster for stateside motorists. The XK 150 became the fastest incarnation of the XK 120 during its time. However, its design was considered as a downgrade from the original model’s more appealing design.

In the 1960s, the Jaguar Company introduced the E-Type or XK-E model to the sports car market. The E-Type was made available to consumers as either a coupe or as a convertible and boated of refined performance sensibilities. Inevitably, the vehicle’s sensual design aesthetic coupled with the surge of British culture made the E-Type’s popularity soar during the 60s. It remains to be an enduring icon of the time period up to this day.

The 1970s saw the introduction of the XJ12 sedan. This model was considered as the fastest sedan during its debut. The company continued to thrive in the automobile industry in the 1980s with the release of the XJ220. However, it was also during this time that the Jaguar cars began earning a bad reputation because of the vehicle’s prevalent electrical malfunctions. Eventually, the company became unable to cope with consumer demands and was forced to sell the Jaguar name to Ford in 1989. Soon after Ford offered its financial support and influence, Jaguar was able to launch new sports car models that possessed powerful compact engines.

During the late 90s to the early 2000s, the dated, traditional design aesthetic of Jaguar cars proved to be the brand’s downfall. Consumers were beginning to gravitate towards sleeker and more modern car designs. Ultimately because of the rising financial burdens, Ford was forced to sell Jaguar to the Indian automobile maker Tata Motors in 2008. Jaguar has since released new models and redesigned classics even though the car’s performance reliability is still a major concern for buyers.

Jaguar cars present offerings

The Jaguar XF is considered by many to be the best entry-level luxury sedan in the market in terms of performance and aesthetic sensibility. It comes in four different models with four different engine alternatives. Vehicle performance and features are directly influenced by the specific model and configuration you choose.

The Jaguar XJ is a redesign and reintroduction of the previous XJ series. The 2010 model boasts of incomparable performance and raw power when pitted against cars of a similar class. However, it falls short on comfort, luxury features, and noise despite it being a decided improvement on the old XJ series.